I bought some cheesy advertising cookbooks from Dottie's Vintage Cookbooks for a vintage cookbook swap at Swap-Bot. Before they go off to their new homes (well, I'm keeping one), I wanted to post some of my favorite images and text. The one above is from a booklet printed in 1934.
1953
1934. The text says:
1. Open a package of Jell-O and sniff the luscious fragrance that rises. You'll be amazed at this proof of Jell-O's extra rich true-fruit flavor.
2. Now dissolve Jell-O in warm water. Smell the delightful aroma of fresh, ripe fruit! Proof again of Jell-O's extra-rich flavor!
3. Then for the final proof- taste Jell-O! What a revelation! Extra-rich and crammed-with-fruit flavor! Only Jell-O gives you that!
1934. Same image but I love the little boxes of Jello below it.
1934. "Jell-O is so gay and sparkling- each portion deserves to be turned out in style."
Oh, I love vintage Jello molds! My dream kitchen has a few, maybe some on display on a shelf or one hanging on the wall.
A recipe booklet from Campfire Marshmallows.
1952. This one is from Lea & Perrins Worcestershire Sauce. "If you have a husband who likes to cook, pamper him. Encourage him! You are lucky indeed, even though you find yourself only a fetch-and-carry maiden while his genius glows. But men are wise, not one in a thousand really wants to take over the job. They usually have a few specialties to produce on occasion and leave the rest of the cooking to us. So, what do we do? It goes without saying that most women choose dishes men like. And men have definite likes and dislikes about food."
"Don't wait for your man to ask for the Worcestershire. Include it with the salt and pepper shakers when you set the table."
