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January 14, 2008

you are beautiful

Ok, either Typepad doesn't let you cheat and back-date posts or I'm too dumb to figure it out.  Either way, I totally screwed up my only New Year's resolution by not posting here yesterday.  But at least it was because I was busy doing Sleepy Records stuff and not just being lazy.  Perhaps I'll do two posts today to make up for it.

I've been admiring this project for a long time now, but I finally sent away for my free stickers yesterday:

Youarebeautiful_2

The stickers say "you are beautiful" and can be placed anywhere as a positive message to anyone who sees them.  From the project's mission statement:

You Are Beautiful is a simple, powerful statement which is incorporated into the over absorption of mass media and lifestyles that are wrapped in consumer culture.

The intention behind this project is to reach beyond ourselves as individuals to make a difference by creating moments of positive self realization. We're just attempting to make the world a little better.

Intention is the most important aspect of the You Are Beautiful project in its idea of purity. Nothing is sacred. Everything that has a perceived value becomes commodified. We work extremely hard that this message is received as a simple act of kindness, and nothing more.

Advertising elicits a response to buy, where this project elicits a response to do something. The attempt with You Are Beautiful is to create activism instead of consumerism.

You Are Beautiful uses the medium of advertising and commercialization to spread a positive message. Projects like these make a difference in the world by catching us in the midst of daily life and creating moments of positive self realization.

You can find information on getting your own stickers here

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